Satisfaction is a condition that is expected to consumers and companies. Yet how to improve customer satisfaction? Actually a lot of ways owned by the company to understand the behavior of consumers, especially to create and enhance customer satisfaction this. To simplify Schnaars classifying the various ways these into four groups:
- Building a good relationship with the consumer (building relationships with customers).
- Excellence in customer service (superior customer service).
- Absolute guarantees (unconditional guarantee).
- Handling customer complaints effectively (holding complaint efficient).
1. Build Relationships with Customers
Customer satisfaction strategy can be formed through a good relationship with the consumer in the long term, thereby increasing customer loyalty. Closer relationships with consumers, when combined with high quality products and prompt delivery can be used to gain competitive advantage.
