Branding Strategy

Branding your business is one of the most important marketing techniques you will do. Proper branding allows a customer to recognize your company and its products in a matter of seconds. All a customer needs to do is to see a logo or hear your slogan to immediately recognize that it is your company. To ensure that you are branding yourself correctly you may need to seek the help of a professional marketing firm. 

When you are branding your business, you need to first determine what type of message you want to send out to your audience. What are the core values of your company? What is the vision and mission statement of your company? Your branding message is going to represent the ethical values of the company and provide your customers with a well rounded vision of the company.

Think of the brands that are currently out there. What type of impression do you expect your customers to receive from your logo and branding message? Here are some of the commonly recognized brands that you can learn a few things from:

• Apple
• Microsoft
• Nike
• General Electric
• Chevrolet

When you think of these brands what message do you get from their names and from their brand? Your goal is to try and provide your customers with the same type of message where they instantly recognize your brand. A quality branding campaign will provide customers with a sense of transparency so they can see just what type of company you are running.

Branding provides customers with the ability to see what you stand for and how the company works. If a customer is unable to gather this information easily, they may have some reluctance when dealing with your company. Your branding message must show them your ethics, trust factor, reliability, and show your customers that you exist to help them. When a customer is able to trust in the company, they are likely to purchase more from your company, providing you with higher revenue.

Having a quality brand name means people from all over the world will instantly recognize your company. A brand name will be the "face" of the company and provide a customer with tons on information in just a few seconds.

Proper branding comes down to consistency, your logo, your website, and your product image. When a customer sees anything that is produced by the company, they will immediately recognize it. Here are a few additional tips to follow that will help you brand your business correctly:

1. Logo. Your logo provides instant recognition and it should be used on everything your company produces. A level of trust will be developed when you create a good logo. If you do not have a graphic designer on staff, be sure to hire a company that can help you develop a strong logo. Logos provide a strong marketing message and they also help to establish consistency for the business.
2. Your website. Like the logo, your website will brand your business. You must have a website that is easy to navigate and easily communicates your message to your customers. Since everyone uses the internet nowadays, you must have a quality website that is going to provide fast information and quality information.
3. Product image. A big part of branding comes down to your product image. Are you developing packaging that is pleasing to the eye? Your product brand image will speak volumes for your company so you must design attractive packages and make sure your logo is on it.
4. Consistency. In order to help your customers find your company, you need to provide them with a certain level of consistency. From your products to the customer service, they must feel a high level of quality.